“Provide an opportunity for escape.”

In the article How to Ask a Favor published by the Valet. magazine staff, they say:

  1. Be direct with your request
  2. Give your reason why
  3. Provide an opportunity for escape

Great little framework. If I was to apply it to my publication CSS-Tricks and me reaching out to a potential writer I might say:

Hey person!

Are you interested in writing a guest post for CSS-Tricks? I saw you’ve been working on ________ and it’s extremely cool. 

I’m always looking for great guest posts, and it’s often a win-win-win. You get some publicity and payment, I get content for the site, and our readers will love it.

If you don’t have time or just would rather not for any reason, just ignore me. 

I do like #3. It relaxes the whole thing and it flips something that could be pushy and a turn-off into no big deal.

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