When to Filter

Email filters seem like a bit of a power-user feature. These are things like “if an email is from this address and contains this text, apply this label and automatically archive it.” It’s pretty cool that we can do that, and I’d wager most clients support some version of that. 

At the moment, I use about a 50/50 split between Gmail and Google Inbox. Gmail has filters. Inbox does not. I don’t miss them though, the bundling in Inbox does good for me. And if I need a filter, I can always pop over to Gmail and create one.

I recently saw this:

That sounds like it saves Julia a lot of grief, which is great. It makes me think though… wouldn’t cutting those emails off at the source be better? Hm. Maybe, maybe not. It boils down to if it’s useful to have those emails in the archive or not. Perhaps it’s useful to be able to search for a person and see when you had meetings with them in the past (or future, I suppose). If that’s not ever useful, then I’d see about getting the calendar you use to stop sending those emails. After all, you wouldn’t fight junk email by setting up a million filters, you unsubscribe from them.

So I suppose… only filter if:

  • You have no control over the source of the email, and need to exert some control after it arrives.
  • You don’t mind getting the email, but you don’t need to see it. It’s useful in search.
  • You like doing fancy workflow things, like automatic labeling or prioritization.

If you’re using filtering to trash stuff, try to cut it off at the head instead.

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