You wouldn’t have read the email.

That is one big strike against email. Despite how effective email is on so many fronts, it has this weird characteristic where any given email just might not be read. While that’s obvious for something like a marketing email, even strong-social-contract emails like an email from a friend or boss have some strange wiggle room. Oh, I must have missed that email is somehow an acceptable response if asked about a particular email.

Author: Chris Coyier

Hucklebucker.

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