Email is good.

I really think you should be unsubscribing a lot. An inbox full of only things that matter is a good place to be. But when you’re doing that unsubscribing, what you’re unsubscribing from is junk not spam. Spam, hopefully, is a very small problem for you. Perhaps a few spam emails leak into your inbox…

It’s like a catchphrase these days. Everybody trying to one-up each other about how bad at email they are. You don’t fit in at dinner parties unless you “like all music except country and rap” and “haven’t looked at my inbox in a month.” It downright scares me when I hear this from otherwise successful…

I email myself. A lot. I’m still trying to figure out if it’s a bad habit or not. It’s a tough call. By doing it, it’s effectively making my inbox my to-do list. That feels a slightly problematic because it’s a to-do list that isn’t entirely of my own making. It’s letting the world control…

Drip emails are those emails you get after creating an account on a website that come after certain periods of time. Drip, drip, drip, like a leaky faucet, and sometimes just as unwelcome. But email is such a strong way to talk to users, and companies know it. A well-done drip campaign can educate users…

Sometimes I’ll go on an unsubscribing tear. It’ll happen around some fake holiday like Black Friday or Cyber Monday when even the laziest of marketers manage to pull together a DEALS DEALS DEALS email. I’m sure we’ll all experienced this. Your inbox will fill up with marketing emails from companies you haven’t heard from in…

I seem to remember some of Slack’s early marketing was a bit anti-email. Slack is a new way of communicating on a team that stops the need for email. To some degree, I think (and hope) they are right. I’m betting most of you have heard of Slack, but if not, it’s like a private…

It might be before they are born. Super popular email services like Gmail are still somewhat of a land-grab for getting names that aren’t saddled with awkward extra characters or numbers. If you can get a good full name, many do. Technology sometimes forces us into it, so they can have important accounts: Like Apple…

Even the kids these days. Schools give it to them or their parents set it up for them.  They might not take it very seriously, preferring other ways to communicate, but they have it and understand it. Email is largely free and thus the one true global communication method on the planet, especially because email…

An email can be from your business partner of a decade, a stranger who likes something you’ve said and wants to tell you, a troll from across the globe who wants to angrily finger waggle at you, or the computer system at the pharmacy letting your know your prescriptions are ready. Most folks will give…