NN/g:
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
13 campaigns tested, which accounted for brand familiarity.
NN/g:
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
13 campaigns tested, which accounted for brand familiarity.