The longer I have this site and nudge myself to write on it, the more clear my beliefs on what it takes to be good at email are getting. A short list:
- Being good at email is far more about habits than tools.
- You can’t fix a bad email situation overnight, you have to work at it.
- Staying good at email means consistent effort and self-evaluation.
It’s a lot like diet and exercise. A flashy TV pill doesn’t help you lose weight and become healthy just like a fancy new client or email service doesn’t actually help you be good at email. Even if you find a tool helps you (in email or health!), that’s great, but it might be a burst of enthusiasm as much as it is the tool.
What helps you lose weight and become healthy is managing your diet and doing exercise… forever. What helps you get better at email is managing it… forever. Advice and coaching helps both.