Yo I fricking despise automated email campaigns, much of it being fairly easy to categorize as spam.
And yet, if you have your slimy little fingers on a bunch of semi-targeted email addresses and have a useful product or service, I bet it has a decent success rate.
I have to admit the the idea of being able to program a flow around “outreach” appeals to the part of my brain that likes data and optimizing things. This screenshot taken from the SuperSend site:
Anyway, like I said, I won’t be doing it and for the most part I think it’s gross and rude. But I still watch with morbid fascination at how sophisticated the tools for this kind of thing have become.
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