Just got two emails that I thought were quite nice. It reminds me of an opinion I’ve really held strong for quite a while. I even made a template for it one time, and I wrote:
if we go for HTML email, we can apply just enough layout and styles to make it almost like a plain text email, only with a bit more class.
- A pleasant readable typeface
- Reasonable line length
- Breathable line height
- Anchor links on words
- Dark/light mode
Here’s one from Cursor:
I find a “button” style could be added to that short list of OK things in an otherwise chill HTML email. But I really like how short and sweet the email is. Begs to be actually read.
And one from Mandy Brown:
Probably the nicest typography of any newsletter ever. But really isn’t doing that much to pull it off, just a nice typeface with smart setting.
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