The Fail Zone

Here’s an email moment where I feel like an asshole. This is something I want to improve. Here’s here’s a really specific example (but I’m thinking broader, generally).

I get an email today from a real, regular, normal person. I don’t know them whatsoever. They aren’t overtly rude, but they want something from me. They want technical help on a website thing. They offer few details, but offer to pay for the help.

The problem is… I don’t do this kind of work. I don’t want to. I have a busy life working on all sorts of different things and nowhere do I suggest that I’m hirable for freelance web work. If I did, I don’t think I’d be the kinda freelancer that’s willing to just get pulled into random situations. One step further, if I was, my quote on work like that would be a number that I could just tell they didn’t want to see.

And because I don’t know this person, I’m also not comfortable suggesting them to anybody I know that does do freelance work.

So I have nothing really to offer. And you know what I did? I just deleted the email. I’m not overcome with guilt about it, but it is a bit of an asshole move.

Really? Not even a “sorry, I don’t do that kind of work” response? I’m afraid not, readers, just gonzo. I sort of dread the potential followup “C’monnnnn I reallllly need help” which will double how bad I feel and pull me deeper into something I can’t help on.

For lack of a better term, this email is in the fail zone for me. I don’t have a system, so the email gets handled in a way I’m not proud of. It’s not just freelance requests, it’s anything where I just don’t know what to do, it can’t just sit in my inbox, so I shoo it away rather than being helpful and building that long term karma that email can be great at.

What kind of response should I have given? My stance on what I can offer isn’t going to change, but I like honestly and could/should have more helpful. I should write something generic that explains how I don’t do freelance and how I don’t do referrals for strangers. I bet I could write something in there there has generically helpful advice. Then save that in a place that’s easy to re-use. That way, I’m being honest, as helpful as I can, and I’m not just punting on email entirely.

Spam Intermediary

One big advantage of having your email go through Gmail is the spam filtering. I don’t know of anything that’s going to do a better job than that, especially for the zero-effort and zero-cost.

I just used Gmail for a complete “intermediary”, by recommendation from a tool-creator, so I thought I’d write it up.

  1. Feedbin is a great RSS reader.
  2. It has a feature where it gives you an email address and anything that gets emailed to it becomes an entry in your feeds. The intention is email newsletters. I’ve used it for years.
  3. Somehow this (secret) email address was leaked, and I started getting spam in my RSS reader (boooo). I can blacklist them from Feedbin, but they were hitting me from random email addresses.
  4. I could reset my email in Feedbin, but that wipes out all my subscriptions.
  5. I did it anyway, because I was way too sick of the spam. But this time, rather than sign up for newsletters directly with it, I use a brand new Gmail address that auto-forwards to my Feedbin email.
  6. Now I can sign up for newsletters with like and know that it’ll be forwarded properly, but also that it’s spam-filtered, plus if it leaks again, I can block that particular +-specific email (unique feature of Gmail).

Even if you don’t actually use Gmail directly, passing email through it can be mighty useful.


Within a few days of each other, I got these email notifications of acquaintances praising different email clients.

Here’s Julie loving Edison (not sure if it’s Edison Mail or OnMail or what).

(Edison is so wild in that they are like: we read your email and sell the data, but, like, anonymously, and they spell it out in a way that somehow makes it seem like that’s OK. But of course, one tiny screwup and 🤮).

And then Luky, on liking Spark:

I’m just guessing here, as I haven’t spoken with either of them, that they like the email client switch because they felt a productivity boost. Like they have a better handle on email and it’s feeling less cumbersome in some way.

That always makes me think: is it really the email client? Or is it that switching clients just awoke a little spark in your email handling habits that has you taking care of business for a while, feeling good about that, and thanking the client instead of yourself.

I wonder about that because it happens to me. Any little switch-up in my normal email routine (new client or otherwise) can give me little bursts of productivity that leave me feeling good.

Does inbox cleanliness have anything to do with actual email productivity?

I’m tempted to say: yes, of course, absolutely.

But I’m not entirely sure.

My wife is a good example. I wouldn’t call her inbox a mess, but from the glimpses I get of it, there are an awful lot of unread emails in there. I don’t get the sense that she spends all that much time on inbox cleanliness. Yet, if I email her, I tend to get a response in like 3 minutes. She’s fast, and I’d call that a trait of email productivity.

I’d like to correct my own thinking on this, and not make sure peddle an idea that you have to have a super clean inbox in order to be good at email. I think I’ll be able to unearth more about this once I get into doing more interviews. If you have thoughts though, I’d love to hear them.

Is it possible to highly productive with email but have a messy inbox?

Email Design Accessibility: Why It Is Important to Improve It

Nataly Birch on Designmodo:

Not only do pandemic and legal enforcement bring this issue to the forefront. There are some other reasons why email design accessibility matters.

• Any kind of disability, even a temporary one, makes it hard to interact with email. Therefore, you won’t get a proper response on your strategy and campaign, to say nothing about driving traffic to the landing page.

• Almost 1.3 billion people worldwide live with some form of impairment. It is a colossal share of the market that you overlook.

• Inaccessibility in email design may lead to a disappointed, frustrated, or angry customer. For example, if you do not provide your images with ALTs, people whose email readers ditch all kinds of visuals by default won’t see your smart pictures, backgrounds, and accompanying material. Therefore, you will lose the click, the sale, and damage or ruin your relationships with the contact.

Email accessibility matters on all levels. It is increasingly vital for your business to thrive, to say nothing about its unintended benefits. Therefore, it should be taken into account each time you create a digital newsletter.

I think this idea has seemed into the global developer consciousness, but just to be clear: accessibility isn’t just about building digital things that work for blind people using screen readers, although that’s important. There are infinite variations of disabilities, temporary and permanent.

On this site that is vaguely about collecting ideas around email productivity, I’m curious both about email construction accessibility and how that effects people’s ability to deal with your one email effectively, but also about disabilities and how they effect people’s ability to be productive with email as a whole. I know almost nothing about this.

Zombie Email

Stephen is so right on all levels here.

If if it’s not your day off, but just late in the evening when your brain is already fried. Or during your lunch break when whatever the email is about you can’t do anything about it anyway. There is a strong chance an email might start chewing on your brains and steal away vital rest periods.