A Free Service for Unsubscribing and A Matter of Trust.


Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want.

Seems super appealing. Like if you are ready to do some serious Spring cleaning on your inbox, why not use a service designed to help? Clear out a ton of noise.

Plus, it’s free.

Unroll.me is very clear about why it’s free though: they read your email, mine it for data, and sell that data.

They are super upfront about it.

It’s still a matter of trust. Do you trust them, while they definitely are reading your personal emails, to not doing anything you wouldn’t want them to with it? I don’t think I’m ready for that level of trust. Ironic, perhaps, as I’m perfectly happy using Google for email.

I like how honest Unroll.me is, at least.

Unroll.Me is owned by Rakuten Intelligence, a market research organization that provides businesses with insights into industry trends, corporate performance, and the competitive landscape. When you sign up for Unroll.Me, we share your transactional emails with Rakuten Intelligence, who helps us de-identify and combine your information with that of over 5.5 million users, including Rakuten Intelligence’s shopping panel.

Author: Chris Coyier


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