Not only do pandemic and legal enforcement bring this issue to the forefront. There are some other reasons why email design accessibility matters.
• Any kind of disability, even a temporary one, makes it hard to interact with email. Therefore, you won’t get a proper response on your strategy and campaign, to say nothing about driving traffic to the landing page.
• Almost 1.3 billion people worldwide live with some form of impairment. It is a colossal share of the market that you overlook.
• Inaccessibility in email design may lead to a disappointed, frustrated, or angry customer. For example, if you do not provide your images with ALTs, people whose email readers ditch all kinds of visuals by default won’t see your smart pictures, backgrounds, and accompanying material. Therefore, you will lose the click, the sale, and damage or ruin your relationships with the contact.
Email accessibility matters on all levels. It is increasingly vital for your business to thrive, to say nothing about its unintended benefits. Therefore, it should be taken into account each time you create a digital newsletter.
I think this idea has seemed into the global developer consciousness, but just to be clear: accessibility isn’t just about building digital things that work for blind people using screen readers, although that’s important. There are infinite variations of disabilities, temporary and permanent.
On this site that is vaguely about collecting ideas around email productivity, I’m curious both about email construction accessibility and how that effects people’s ability to deal with your one email effectively, but also about disabilities and how they effect people’s ability to be productive with email as a whole. I know almost nothing about this.