I half-expected my inbox this morning to be full of (disingenuous) Christmas well-wishing marketing blather. But not this year. I imagine it’s partially due to my (pats own back) diligence in unsubscribing to anything I don’t want, but usually that’s not quite enough on big holidays. I usually get awkward Happy Holidays messages from some spot I bought tires from in 2004 or some Instagram reseller reminding me where I can spend my stocking money.

If my experience is in any way indicative of a trend of an email-light Christmas, I wonder what it was. Marketing doesn’t do well on Christmas anyway? Marketers need a break too?